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Marketing Subject Guide

Reference Books

This key resource includes:

  • Key historical events
  • Population
  • Economy
  • City profiles
  • Social statistics 
  • Defense
  • International relations
  • Recent elections and current leaders
  • Energy and natural resources
  • Industry
  • Climate information 
  • Energy and natural resources
  • International trade
  • Religion and culture

The Statesman's Yearbook also includes a fact sheet on every country in the world.

The 2022 edition is now available as an e-book (the 2023 version is currently only available as a print book in the library). Click on the link to access the pages you need.

Please note that we have a single-user license. If the e-book is not available, try again later.

Country Information Online

Websites

Corporate websites, publicly traded companies:  The publicly traded corporate website can yield up useful product information, annual reports, financial statements, mission statements, code of ethics, etc.  Sometimes these are distinct from a company's public-facing website, e.g.,  Google's Alphabet parent company site or may be a click or two down from the retail homepage, e.g., Indigo's Investor Relations / Amazon's Investor Relations pages.  

  • Note: Privately owned companies do not have a statutory obligation to share their financials publicly.  This sort of information may not be available or may be of a very select nature.

Industry and Market Research