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Marketing Subject Guide

Finding Books

Keyword Subject
Branding Branding (Marketing)
Competitive edge Competition
Digital marketing Internet Marketing
B2B marketing Industrial Marketing
Marketing in Canada Marketing -- Canada
Marketing analytics Marketing research 
International marketing  Export marketing

 

Reference Books

This key resource includes:

  • Key historical events
  • Population
  • Economy
  • City profiles
  • Social statistics 
  • Defense
  • International relations
  • Recent elections and current leaders
  • Energy and natural resources
  • Industry
  • Climate information 
  • Energy and natural resources
  • International trade
  • Religion and culture

The Statesman's Yearbook also includes a fact sheet on every country in the world.

Using the Library OneSearch

Books & Audiovisual Materials