MARK 3340/4483 Research Guide: General Marketing Strategies

"Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place."

"Here are ten tried and true marketing strategies that can help you market your business on a shoestring budget."

"Experiential marketing, what is it good for? The premise is to create a closer bond between the consumer and the brand by immersing them in a fun and memorable experience."

"What Are Business-To-Business Markets?"

"The business-to-business market differs in key areas from business-to-consumer research and requires a unique approach in terms of market research."

"Traditional marketing simply doesn’t cut it anymore. While many companies continue to spend on TV ads, billboards, flyers or even podcast ads, there is no doubt that experiential marketing is the way to go. Not only because that’s what today’s consumers are responding to, but also because the impact lasts longer and has a greater influence on future purchases..."

"Brand awareness is an essential piece of brand equity, as it captures prospective consumers and guides them into the customer journey where the consumer consideration set lies..."

"Drastic times call for drastic reflection, support and conscientious action. As brand stewards, counselors and strategic advisors on messaging, outreach and overall brand elevation, we are often called upon to advise in crisis situations..."

"These types of campaigns offer a unique advantage over going the more traditional route in that they offer your audience a chance to "feel" the elements of your brand for themselves. "

How Marketing in 2017 will Evolve with the IoT, Virtual Reality, Content Marketing, and More

"2021 promises a return to a semblance of normalcy, and this is one reason to be excited about the new year. As 2020 ends, many businesses are left counting their losses and re-strategizing for 2021..."

"Learn what a social media marketing plan should include."

Strengths, weaknesses, opportunities and threats of North American companies via the Library's "Business Source Ultimate" subscription.